Tajchem is an international distributor of quality chemical raw materials, which has supplied various industries for more than thirty years. The company has been founded upon robust ethical principles, technical skills, and customer-focused business strategies, thereby forging long-term relationships with clients globally. Tajchem has strategic operations in the UAE, KSA, China, Egypt, Djibouti, Turkey, the Netherlands, and India, and provides efficient supply chain management and delivery on time. It has a large system of distribution centres and warehouses that provide smooth logistics and high-quality service. Tajchem is able to grow its presence in the global chemical markets as it emphasises solution customisation and consistent quality.
Digital Platform That Supports Global Operations For Tajchem
About Tajchem
Problem Statement
Tajchem needed a high-performance, centralised online platform which could reflect its worldwide image, streamline communication and facilitate international business growth without jeopardising reliability, scalability and high brand positioning.
The old web system was not integrated and scaled to accommodate the global businesses, thus it became a challenge to manage international operations efficiently, leading to the realisation of the necessity of sophisticated enterprise development services .
Lack of credibility manifests through inconsistent communication and antique designs, which reflect the lack of strategic corporate website design services to the international chemical suppliers.
Failures to target the keywords and technical issues brought him a low level of discoverability, and it is necessary to hire specialised industrial SEO services to attract buyers in various regions.
A lack of professional UX optimisation services was established, as unstructured content made it hard to find product and logistics information among partners.
Goals to Achieve
The project involved the development of a secure, scalable, and conversion-oriented digital platform that enhanced the global interests of Tajchem in addition to facilitating long-term operational efficiency and customer interaction.
Developed an elastic infrastructure based on professional custom web development programmes to facilitate multilingual content and regional scalability.
The platform was redesigned with clarity and responsiveness through advanced responsive web design services to ensure seamless navigation across devices and locations.
Optimisation measures were also implemented with the help of trusted SEO management services so as to enhance rankings in the global chemical and industrial markets.
Scalable CMS development services were launched to provide a unified backend system that would facilitate effective updates of product information and corporate information.
Data-driven conversion rate optimisation services produced strategic layouts and structured forms to grow global partnerships and sales inquiries.