SEHA is a conglomerate of the biggest and most varied state-owned healthcare chains within the United Arab Emirates, functioning under PureHealth- the largest healthcare platform in the region. SEHA was formed in 2007 on the basis of a Royal Decree for the administration of 14 tertiary hospitals, and over 70 primary and ambulatory care facilities across the emirate of Abu Dhabi. SEHA employs more than 14,000 healthcare professionals, and it offers integrated, patient-centred services that meet the global standards of quality and safety. As a key driver of healthcare reform in Abu Dhabi, SEHA focuses on innovative diagnostics, digital transformation, and globalisation to provide global clinical services and excellent patient experience throughout the healthcare industry.
Digital Healthcare Experience From Vision To Execution
Seha
Design & Development
About Seha
Problem Statement
As SEHA continued to grow its healthcare ecosystem, its digital platform needed to accommodate the scale, complexity, and patient-centred nature of its offering and ensure a high level of clarity, accessibility, and consistency, even at the boundaries of a wide range of hospitals and specialties.
The large network of SEHA hospitals, clinics, and specialties made it difficult to communicate services, making it challenging for customers to located services in their vast healthcare platform.
Patients experienced challenges in finding specialists for their ailments, hindering decision-making and reducing the efficacy of online booking protocols of the digital healthcare experience.
Lack of an appropriate E-commerce Website Development resulted in the incoherent messages and visual identities in all digital touchpoints, which consequently undermined the representation of SEHA as a single, integrated authority in the market of the public healthcare industry.
The website did not support interactive content, adherence to accessibility requirements, and responsiveness on mobile platforms, thus affecting the level of engagement and limiting its coverage of digitally diverse classes of patients through UX design.
Goals to Achieve
The key aim was to provide a personalised, user-centred digital experience that supported the complexity of operations at SEHA, reinvigorates brand presence, and was capable of improving the patient experience at all levels and on all devices and user experiences.
Arranged medical service provision into easy-to-follow processes that allow patients to easily understand treatment plans, facilities, and the level of care using systematic web development.
Allowing users to find doctors by specialty and hospital, and by area of expertise, thus enhancing access to care and strengthening transparency in the healthcare services of SEHA.
Designed a uniform visual and content structure, which portrays SEHA leadership, credibility, and patient-first values on every page with intentional brand design.
Better navigation to clinical information, hospital profiles, and health resources by optimised content management systems and content architecture.
Assured complete responsiveness and adherence to the requirements of accessibility guidelines in all devices, thus facilitating access to digital health services inclusively with respect to Responsive Web Design Services.