NashData.ai is a visionary data analytics and AI solutions firm that is headed by Creative Director Siba Salloum. The company aims at assisting organisations to overcome operational and analytical issues by using intelligent, ethical, and inventive data practises. Nash Data translated intricate business and technology ideas into easy-to-understand, action-oriented data to executives and others in business and industry. They use strategic alignment as their main approach, integrating business intelligence with sophisticated technology to discover latent opportunities. Having a robust focus on data ethics, transparency and innovation, Nash Data established itself as a reliable partner to organisations who require clarity, efficiency and long-term value in their decision-making process using data.
Voice-Over and Media Banner Design for Nash Data for Siba Salloum
NashData.ai
nashdata.ai
2D Explainer Video, Motion Design, Media Banner Design
About NashData.ai
Problem Statement
Nash Data approached Emeriosoft with the requirement to provide complicated, innovation-based services in a clear, involving, and constant computerised format. Their current presence was not very strong in terms of storey telling, scalable assets and integrated branding across platforms.
The sophisticated services of Nash Data in data analytics and AI were not communicated easily to non-technical stakeholders and created a disconnect between their knowledge and the knowledge of the decision-makers of the value of their services.
The site did not have dynamic motion content and interesting motion design, which led to difficulties in explaining processes visually, highlighting innovation, and keeping user attention on key digital touchpoints.
The conferences and events of the industry demanded high-impact Company Profile Design that aligned with the brand, but the available materials failed to convey authority, innovativeness, or consistency in physical spaces.
Visual language, tone and message perception varied across platforms in a way that prevented brand recognition and credibility in the competitive technology consulting environment.
Goals to Achieve
The main goal was to create an integrated digital platform that would translate complex concepts into interesting stories and support the innovative brand of Nash Data through web, motion, and event-based resources.
Emeriosoft turned complex product offerings into a simple storytelling through 2D explainer video storytelling that appealed equally to executives, the professional community, and non-technical users.
A redesigned web site with enhanced user interaction and time on site with the help of eye-catching visuals, animations, and conversion-oriented web design guidelines.
Provided a strong visual branding and media banners and made Nash Data more visible at conferences and professional meetings, so that the presence of the company ensuring high memory and visual dominance.
A unified visual system was introduced throughout the site, videos, and event materials and solidified the trust, clarity, and credibility in the market with AI solutions.
Everything was scaled to fit digital and physical platforms, allowing its long-term applicability and compatibility with the changing demands of Nash Data via our Website Maintenance Services .