NashData.ai is a progressive analytics firm focusing on intelligence of data and infrastructure. The company, which is founded by Siba Salloum, provides sophisticated tools of analysis that can help organisations make decisions based on data. Technical excellence and innovation are at the heart of NashData.ai therefore this company needed a digital presence that fully portrayed its knowledge and level of technology.
Revamping Nash Data for
Enhanced User Experience and Technological Appeal for Siba Salloum
Client
NashData.ai
Category
: Web Design & Development
About NashData.ai
Problem Statement
Although NashData.ai has sophisticated analytical services, the current website did not reflect the technical credibility and innovation of the brand.
The rudimentary and aged design of the site could not indicate the company with its high technical competencies, undermining its brand perception and credibility.
Poorly developed content did not effectively convey services of the company, its value offering and expertise in its industry and visitors did not have a clear picture of what was offered.
Lack of animated content, interactivity, and updated graphic user interface features created an inactive user experience that decreased interest and raised the bouncing rate.
The site had no well-defined CTAs or contact systems to connect with visitors any form of contact, therefore, to turn a visitor into a lead.
Goals to Achieve
We aimed to make the online presence of NashData.ai more appealing, technologically-enhanced, and conversion-based.
Design a modern web content that indicates the innovativeness, professionalism, and high-technology of NashData.
Provide a user driven navigation experience that is easy and comfortable to navigate on the site and offers confidence to the user.
Include animation and responsiveness, to make it more engaging and to strengthen the technological interest in the brand.
Show clear and organised messages on how to communicate services, expertise, and value propositions.
Use strategic contact forms and CTA to attract interaction and business development.