Merchant General Trading FZE is one of the best automotive solutions providers and is a wholly owned subsidiary of the Sharaf Group. The company works in the sphere of automobile general trading and provides such end-to-end services as trading vehicles, modifying them, custodian services, shipping, and logistics. Having a powerful local and international network, Merchant General Trading FZE is interested in providing affordable and high-quality services that contribute to the value added to the principals, customers, and business partners in measurable terms. They are professional, transparent, and long-term relationship-based in their operations, which makes the company a trusted partner within the fast-developing automotive industry in the UAE.
Website Design and Development for Nathan Rocha
About Merchant General Trading FZE
Problem Statement
As Merchant General Trading FZE developed its business, its online presence did not align with the leadership it has gained in the market, its ability to provide its services and the image of a professional company.
The current platform had no modern design criteria, aesthetic uniformity, and responsiveness, undermining the credibility in the automobile trading market and not reflecting the size of the company and industry experience.
The lack of proper navigation, content disorder, and a few interactive features decreased the retention of the users, impacting the engagement of the visitors interested in vehicle modification services and more detailed operational information.
Lack of clear contact communication lines and query-oriented designs favoured without obvious communication and converted potential conversions to custodian management, and service enquiries related to logistics.
The site was not associated with the vision, mission, and values of the company and created a rift between the online experience and the solid positioning of Merchant in the automobile industry.
Goals to Achieve
The main goal was to make Merchant General Trading FZE change its online presence by building a professional and scalable site that effectively reflects its services, enhances interaction, contributes to the generation of leads and aligns perfectly with its corporate persona using the Emeriosoft's Web Development Service.
Developed a contemporary and credible platform that achieved automobile general trading leadership status and strengthened trust, professionalism, and corporate authority at all touchpoints with the users.
Via Web Portal Development , a user-intuitive structure enhanced in terms of navigation, service presentation and visual hierarchy to benefit smooth interaction with users exploring vehicle trading services.
Implemented conversion-oriented layouts, streamlined contact forms, and placements of call-to-actions in order to enhance the number of qualified inquiries regarding automotive services and business partnerships.
Provided a well-rounded and responsive desktop, tablet, and mobile platform that offers equal performance on all three platforms through the use of best practise responsive web design.
Developed in HTML5, CSS3, JavaScript, and a scalable CMS-based web development platform, the platform guaranteed sustainability in terms of performance, security, and integrations without performance issues.