Connecting Evidence is an outstanding consultancy firm focusing on assessment, data gathering, and strategic thinking about coalition and non-profit organisations. It also provided such services as evaluation support, workshops and training, and work groups to strengthen programme impact. The company engaged stakeholders in order to make decisions grounded in data and created a culture of constant learning. Connecting Evidence gained a reputation for a practical, action-oriented approach to assessment, along with the high-quality training and support services. In the non-profit sector, its professional credibility, stakeholder trust, and measurable impacts on the programme placed it among the most valued data-driven consultancies.
Creating a Data-Driven
Digital Platform for a Coalition Impact Leader
About Connecting Evidence
Problem Statement
For Connecting Evidence, it was necessary to have a modern, digitalised platform capable of helping to promote the brand, improve stakeholders’ relationships, build trust, and allow it to grow and demonstrate its capabilities to scale.
The current system was not sufficient to demonstrate the high-level evaluation and data expertise of the consultancy, which restricted its opportunity to differentiate against other institutions and to engage with stakeholders both emotionally and professionally.
The users had problems accessing information about workshops, evaluation support, and work groups. The UI/UX design services in the UAE were required to be user-friendly to facilitate accessibility and enhance user interaction.
No clear emphasis was made on client testimonials, case studies, and credentials. A stronger web design was needed to gain credibility and strengthen long-time stakeholder confidence.
The platform was inflexible to accommodate new programmes, services, and content. This required a scalable structure to facilitate future expansion and constant upgrades.
Goals to Achieve
The aim of the project was to create a conversion-oriented, high-performance webpage that built brand identity, improved usability, built trust, led to leads, and guaranteed long-term digital scalability.
We provided professional online appearance and high-quality enterprise profiling and web development services, which were the profession, the reputation, and the leadership of Connecting Evidence in the world of evaluation.
Implemented effective UI/UX principles enabling smooth navigation to access evaluation support, workshops, and work groups, and enhanced the engagement level and reduced the amount of friction.
Credibility and client testimonials with programme results were combined to demonstrate authority and develop trust throughout the organic search pages and during engagement with stakeholders.
Designed conversion-focused pages and funnels of inquiries which ensured quality leads and collaborations specific to non-profit organisations, coalitions, and funders.
Established a scalable platform that is backed by the ongoing website maintenance services to provide content expansion, performance improvement, and long-term adaptability of new programmes and services.