Ain Al Khaleej Hospital is an Abu Dhabi-based private healthcare hospital that was founded in 2012 as part of the Health Authority of Abu Dhabi. The hospital provides global medical care based on excellent diagnostic technologies, specialised clinical teams, and international healthcare standards. The hospital is accredited by JCIA, CAP, ISO, and HIMSS and offers inpatient and outpatient services around the clock, including pharmacy services. Its mission is to deliver holistic patient-centric care by integrating clinical excellence, integrity, and innovation to serve Al Ain and the Emirates community.
From Vision to Website:
Building Ain Al Khaleej Hospital’s Digital Future
About Ain Al Khaleej Hospital
Problem Statement
Although Ain Al Khaleej Hospital has a solid clinical reputation, the hospital needed a digital presence that would consider its international accolades, innovative medical care, and patient-first philosophy, and help sustain accessibility, performance, and new healthcare communication requirements.
The hospital's aesthetic identity was completely outdated and did not properly show the hospital's international accreditations, advanced facilities, and the world-class positioning of the hospital in clinical practice, thus constraining its trust and credibility in the UAE.
The website's multivariate navigation and lack of information architecture made it hard for customers to find required services, physician information, and contact information, which affected engagement required for medical Web Development programmes.
The hospital's digital platform was not accessible through a mobile phone, which prevented customers from accessing healthcare resources, details about appointments, and emergency services.
The most vital medical services, departments, and accreditation were not explained, reducing patient confidence and constraining conversions across various cross-digital touchpoints.
Goals to Achieve
The project objective was to develop a high-performance digital presence, which would correspond to the UAE healthcare standards, to ensure ease of access, comprehension and useful communication with patients with the help of modern technology and smart website design.
Through the use of Enterprise Development Services a professional website was developed for Ain Al Khaleej Hospital that demonstrated trust, creativity, and clinical excellence, and meets the UAE healthcare standards.
Designed easy access paths and well-organised content journeys through best practices in user experience design to ensure that patients can find, clarify services, physicians, and hospital data.
Provided a smooth web browsing experience on both smartphones and tablets using responsive Web Design Services , which enabled quick access to healthcare information and services.
The new website created for Ain Al Khaleej Hospital ensured that customers can view departments, accreditation, and facilities clearly as a strategy to apply credibility and patient confidence.