From Vision to Website:

Building Ain Al Khaleej Hospital’s Digital Future

Category
Design, development, and SEO
Client
Al Khaleej Hospital

About Ain Al Khaleej Hospital

Ain Al Khaleej Hospital is a medical facility that is a key provider of health care in Abu Dhabi, which provides high-quality medical care with an excellent team of professionals and the latest technologies. The hospital was established in 2012 and it was opened under the Health Authority of Abu Dhabi (HAAD). The hospital provides a wide range of healthcare services related to various fields including cardiology, dermatology, surgery, paediatrics, and others. The hospital is committed to patient good and quality care, and it combines high therapeutic modalities with high tome care to achieve the best possible results among its patients.

Problem Statement

Ain Al Khaleej Hospital needed a modern, informative and interactive site to help it messages the wide scope of medical services it provides. The already existing site was limited to a dated design, lacked intuitive navigation, and were not mobile responsive enough, which impaired patient interaction and online outreach of the hospital.

The previous site did not communicate the professionalism and high technology of the hospital, thus reducing patient confidence and involvement.

Mobile app navigation was tedious, making it a hard task to find doctors, book appointments, or learn anything about specialised services.

The legacy web site was not maximised to operate with smartphones and tablets, so it restricted access to a large portion of customers.

The medical services, physician profiles as well as educational programmes were not interactive which restricted patient awareness and interaction.

Goals to Achieve

We aimed to omit a modern, flexible, and engaging web address where you can find the services of the hospital, ease communication with the patients, and enhance its online marketing.

Create a sophisticated and sleek-look user interface of high-quality care associating with the advanced medical centre of Ain Al Khaleej Hospital.

Make navigation simple and streamline web performance and organise medical services and departments in a logical way to improve user experience.

Design an entirely responsive system that enables easy accessibility on smartphones, tablets, and desktops, hence reaching a mobile patient.

Showcase existing services, physicians, and educational initiatives in interactive design, beautiful graphics, and easy to understand information.

Build a level of sustainability in an online platform that will boost the credibility of the hospital, drive traffic to the hospital, and facilitate the future expansion of the hospital digitally.