AdvantEdge has already built a good reputation in the Dubai real-estate industry as a provider of customised services to buyers, sellers, investors, and tenants. The company has more than fifteen years of legacy and a portfolio of successful ventures that are based on the principles of integrity, transparency, and results-oriented service. AdvantEdge stands out because it simplifies complicated property deals using professional services and modern technologies. Its customer focus strategy has made sure that each customer gets customised services, whether they are undertaking residential buyers, commercial investments, or leasing offers. Driven by a progressive vision of re-establishing the property industry in Dubai, AdvantEdge continually achieves new standards in professionalism, trust and innovation.
AdvantEdge’s Digital
Transformation with Emeriosoft
About AdvantEdge
Problem Statement
AdvantEdge needed a contemporary online presence that will reflect on its market prowess, increase online presence, increase ease of use, and aid in generating leads and positioning its brand favourably in the dynamic Dubai real-estate environment.
The former site was plagued with the lack of visual appeal and modern functionality and as such, the perception of the brand in the competitive real-estate market became compromised and it hindered the user interaction on both the mobile and the desktop platform.
Minimal exposure was experienced due to limited ranking and limited organic traffic thus the need to include strategic SEO Services to enhance discoverability in highly intentional Dubai property searches.
The complicated navigation and unclear calls-to-action were barriers to customer conversion, so the overall optimisation of the UI/UX design was a crucial factor to develop interest, build trust, and promote the submission of inquiries.
The technical standards were not harmonised with the content, structure, and performance, and the need for an extensive search-engine optimisation approach to facilitate sustainable digital development was identified.
Goals to Achieve
Our aim was to create a responsible, convenient and contemporary web site that would give AdvantEdge better internet presence, enhance search engine ranking, and most, of all, generate feedbacks.
Provided a modern, mobile-friendly experience with the highest-quality Web Development Services that portrays AdvantEdge as a professional organisation and enhances brand loyalty in digital interaction points.
Designed the navigation and user experiences to be easy and smooth, improving the level of engagement, minimizing frustration and improving rates of inquiry completion.
Through Real Estate Website Development Services a conversion-focused landing pages and funnels of inquiry that can match the intent of real-estate purchasers, sellers, and investors in generating uniform and high-quality leads.
Build scalable infrastructure using recent frameworks of Website-Development that provide flexibility, performance and long-term digital expansion flexibility.