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About SamShe:

Being in the UAE market since 2014, SamShe has successfully solidified its position in front of everyone. The sole purpose of SamShe is to bring creativity and innovation to the table. The expert designers on board will help you create custom and exquisite interiors of high quality. The entire team of interior designers at SamShe looks at every detail of the client’s needs and understands their dreams. This unwavering dedication has helped SamShe earn well-deserved praise from their clientele.

Problem Statement:

Despite having professional interior designers on board, it was getting tough for SamShe to get attention from potential clients. Not many people were discovering them online and this was directly affecting their sales and return on investments. Here are all the problems faced by SamShe when they approached us.


  • Absence Of Professional Website: SamShe’s website design was unresponsive and it was not a professional website that could hold the attention of the potential customers. With poor navigation and cluttered web design, it was evident that SamShe was lacking a professional website that could help them stand out.
  • Low-Quality Content: We all know that content is key and it is paramount for every business from every industry to have high-quality content on their website. But that was not the case for SamShe. Their content was not at all engaging and informative. Making their clients abandon their website, as it was not helping them know what they wanted.
  • Lack Of Portfolio: A portfolio is essential for every business website. It is a way for potential clients to get a peak into your past business ventures. But on SamShe’s website, there was no portfolio that could help the visitors become customers. This was causing a major hindrance in their way towards success.
  • Low Audience Reach: With everything happening, it was natural for SamShe to not get a good reach from their online presence. Many visitors were abandoning their website as it was lacking a professional touch, questioning SamShe’s credibility. It was necessary to tackle this issue immediately, otherwise things would get worse.

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Goals To Achieve:

Once our team was done with the inspection of SamShe’s website, it was evident for us about what areas we need to focus on. Our expert professionals penned down the main points that could help SamShe restore their credibility among the audience.


  • Visually Stunning Website: First and foremost, it was essential for us to develop a website for SamShe that could help them solidify their online presence. We needed to develop a website that screams professionalism, one that would help SamShe gain trust from the visitors and turn them into customers.
  • Enhance Online Credibility: If a business holds no credibility in the eyes of their audience then, it is bound to fail. To avoid landing in this situation, our experts were quick to analyze each and every detail of SamShe’s business and work on ways that could help them enhance credibility among their targeted audience.
  • User Friendly Content: Having a website content does not mean you would use technical jargon, one that would fly above your audience’s heads. It was essential for us to structure content for SamShe’s website in a way that attracts users. We needed user friendly and informative content for SamShe, that could help us attract new clients.
  • Intuitive Navigation: Without proper navigation it is not possible for visitors to stick around your website. This is exactly the reason why, or seasoned professionals were keen on developing a website for SamShe with intuitive navigation. The sole purpose of it was to make a user friendly website that would keep the audience engaged.
  • WordPress Integration: It was not possible for us to move forward with SamShe’s website development without a credible CMS platform. Which is why our professionals decided to integrate WordPress for content updates and to manage SamShe’s website without facing any technical issues.

The Results:

Once our team was done with a plan of action strategy, it was now time for us to start implementing these tactics and see what changes are recorded after some time. Here are the results that our team successfully managed to get.

  • Updated Website Content: With the help of WordPress, the website content was efficiently managed and it was updated regularly. Now the audience was able to see informative content with the right keywords in place. It helped in increasing SamShe’s visibility rate across search engines.
  • Enhanced User Engagement: It surely took us some time, but with the help of our seasoned professionals, we finally managed to enhance the engagement levels on SamShe’s website. Now more and more people were exploring their site instead of abandoning it.
  • Responsive Website Design: Now everyone was able to access SamShe’s website without any worries. It won’t matter if you are accessing SamShe’s website from a laptop, a computer, or a mobile phone, the result would be the same. You would experience a professional website with informative content.
  • Clear Call To Action p>It was easier for customers to now access the website and contact someone at SamShe because of the clear call to action button present on site. Instead of irritating the customer with poor navigation, now customers were satisfied with the results and they were easily doing business with SamShe
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Project Objectives

The primary objective of this project was to showcase the capabilities of Dahlia Sherin’s website to potential clients by providing a comprehensive, user-friendly, and seamlessly integrated interior designing browsing experience. The case study aims to demonstrate the types of projects handled, the challenges faced, and how similar requirements can be met efficiently, encouraging potential clients to seek services.

Project Execution

The project was divided into three distinct phases to ensure a structured and systematic approach.

    Phase 1: Discovery And Planning

  • Initial consultation and requirement gathering. Brainstorming the client's initial layout and planning the design and development process
  • Initial design layout Develop a comprehensive project proposal outlining the scope of work, deliverables, timeline, and budget for the website development and CMS implementation. Present the proposal to the client for review and discussion

    Phase 2: Design And Development

  • Website wireframe development: Develop wireframes for key pages of the website, outlining the layout, structure, and functionality. These wireframes serve as a blueprint for the website design and development process, providing a visual representation of the user interface and navigation flow
  • Website development: Translate the approved design concept into a fully functional website, incorporating responsive design principles for optimal viewing across devices. Implement the necessary features and functionalities, including navigation menus, content sections, contact forms, and any custom requirements specified by the client. Conduct thorough testing to ensure the website is error-free and performs as expected across different browsers and devices.
  • CMS: We'll set up a CMS account on WordPress for the client and provide login details. Additionally, we'll create a simple tutorial video of the backend, enabling the client to update content independently

    Phase 3: Deployment, Testing, And Handover

  • Website deployment: Prepare the website for deployment to the live server, including domain setup, hosting configuration, and SSL certificate installation if required. Conduct final testing to ensure all website features, functionalities, and CMS capabilities are working correctly in the live environment
  • Client handover: Provide comprehensive training to the client on how to use the WordPress CMS effectively, including content creation, editing, publishing, and user management. Hand over all necessary documentation, login credentials, and resources to the client, empowering them to manage their website independently.

Project Outcome

The project was successfully completed, resulting in a highly functional and user-friendly website for Dahlia Sherin. The new features significantly enhanced the user experience and streamlined the website management process. Dahlia Sherin's team received comprehensive training, enabling them to utilize the new features effectively.

Our Design Process

Every client has unique requirements, we fulfill those by adhering to our proven web development process. Here’s how we do it:

01

Discovery Planning

02

Research Analysis

03

Wireframing UI Designing

04

Development QA Testing

05

Deployment Maintenance

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