About AdvantEdge
With numerous real estate firms trying to make it big in Dubai’s glamorous and competitive market, AdvantEdge has always been in the spotlight as a beacon of hope. With more than 15 years of experience in the real estate industry, AdvantEdge takes pride in their work. They are not just another real estate agency, with successful business ventures under their belt, AdvantEdge will never fail to deliver you the best.
Problem Statement:
Despite being such a huge name in the world of real estate, AdvantEdge faced many problems because of their online presence. There were many essential aspects that were lacking or absent from their website design, making it hard for AdvantEdge to flourish across search engines.
- No Integration With Property Finder Listings: There was no efficient integration mechanism between AdvantEdge’s website and property finder listings. It was almost impossible for AdvantEdge’s site to get real-time updates and synchronize their data.
- Poor User Experience: When the site was not updated and all the information was either incorrect or outdated then, it was not possible for users to record a positive user experience. Users were not able to enjoy AdvantEdge’s site and this was increasing the site's abandonment rate.
- Lack Of Interactive Map Views: For a real estate website, it is essential to have interactive map views. It helps the audience get a personalized touch whenever they are exploring your site. The absence of this feature casts a negative image on the mind of the audience.
- Limited Search Features: Along with interactive map views, it is also paramount for real estate websites to have additional search features like reviews, portfolio, call to action, and proper navigation. These features were majorly missing from AdvantEdge’s website, lowering their engagement rate.
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Goals To Achieve:
After thoroughly analyzing each and every problem that was penned down by our expert professionals, it was now time for us to note down the paramount goals that we must achieve in order to make AdvantEdge flourish again!
- Robust Integration Mechanism: The first and the foremost goal that we needed to achieve was to enable a robust integration mechanism between property finder listings and AdvantEdge’s website. With this it would be easier to update the information on AdvantEdge’s site and it would ensure a seamless flow of property data.
- Interactive Map Views: Interactive map views will help the customers visualize the location. It would help them make an informed decision efficiently. With the help of this feature, customers will get a positive image of AdvantEdge and this would enhance the audience’s engagement rate.
- Mega Search Bar: A customer would want to see quick results. They would not like to have their time wasted and it could be frustrating for them to search for their preferred property from a website. Having a mega search bar will make things easier for them. They could simply type what they are looking for at AdvantEdge’s site and the results would be in front of them.
- Direct Communication: The only way through which you can elevate your user experience is with the help of direct communication between your customers and a real estate agent. It was necessary for AdvantEdge to have agents on board who could provide direct assistance to potential clients.
Our Design Process
Every client has unique requirements, we fulfill those by adhering to our proven web development process. Here’s how we do it:
01
Discovery Planning
02
Research Analysis
03
Wireframing UI Designing
04
Development QA Testing
05
Deployment Maintenance
The Results:
Once the plan of action is enforced by our seasoned professionals, it is now time for us to wait for a while and then start recording all the changes we see on AdvantEdge’s site. Here are the results that were recorded by our professionals for AdvantEdge:
- Updated Information: With the help of the integration mechanism between property finder listings and AdvantEdge’s site, now all the information was updated in a real-time and a seamless user operation was ensured.
- Enhanced User Experience: When customers were able to find updated information on AdvantEdge’s website along with additional features, it made their journey as a customers extremely positive. They were able to explore AdvantEdge’s website without any difficulty, making their engagement levels rise.
- Easy Navigation: The mega search bar and proper call-to-action buttons present on the site helped potential customers complete their journey as a buyer on AdvantEdge’s website. Whatever they were looking for, it was easy for them to locate it on the website without any trouble.
- Transparent Communication: When agents were able to communicate freely and directly to the clients, it helped AdvantEdge boost their credibility and visibility. New clients were contacting AdvantEdge for property listings and this was directly boosting their sales. The transparent communication made it easy for AdvantEdge to build a relationship of trust with their clientele.